About Us
1881
Henry Parsons Crowell buys the bankrupt Quaker Mill in Ravenna, OH, and its most important asset
the brand name Quaker.
1882
Crowell launches the first national magazine advertising program for a breakfast cereal.
1885
Previously sold in bulk, Quaker Oats is packaged in square boxes.
1890
The American Cereal Company runs a special all-Quaker Oats train from Cedar Rapids, IA to Portland, OR and introduces the first ever “trial-size samples”. ½ oz. sample boxes of Quaker Oats are delivered to every mailbox in Portland, OR.
1901
The Quaker Oats Company is officially formed with headquarters in Chicago, but is incorporated in New Jersey.
1915
The familiar round Quaker Oats package is introduced.
1946
The familiar smiling head portrait of the Quaker man is introduced as the new trademark for Quaker Oats, done by artist Jim Nash.
1957
The famous Chicago artist and illustrator Haddon Sundblom updates the 1946 line drawing to a full-color portrait of the Quaker man.
1966
Quaker Instant Oatmeal is introduced.
1972
The current image of the Quaker man is introduced, designed by John Mills.
1981
Quaker introduces the world to chewy granola bars with Quaker Chewy®.
1998
Quaker introduces Quaker® Fruit & Oatmeal Bars
2002
Quaker introduces Quaker Chewy® Dipps®.
2005
Quaker Chewy® Granola Bars with 25% Less Sugar are launched.
2006
Quaker Snack Bars introduces Quaker® Breakfast Cookies and Quaker Chewy® 90 Calorie Granola Bars.
2007
Quaker launches Quaker® Granola Bites, Quaker® Muffin Bars, and Quaker® Sweet & Salty Crunch Granola Bars.
In 1877, Quaker Oats registered as the first trademark for a breakfast cereal. The trademark was registered with the U.S. Patent Office as “a figure of a man in “Quaker garb.” Previous owners, Henry Seymour and William Heston, have both claimed to have selected the Quaker name as a symbol of good quality and honest value.
It wasn’t until 1946 that the familiar, smiling head portrait of the Quaker man was introduced as the new trademark for Quaker Oats. Twenty years later, Instant Quaker Oatmeal was introduced, sparking the trend of creating new and flavorful products using wholesome Quaker Oats.
In 1981 Quaker Chewy® became the latest product line for the Quaker Oats brand. With the introduction of “chewy” granola bars, Quaker Oats had adapted its products to cater to the fast-paced lives of American families. The combination of chewy texture, yummy ingredients, and convenience made Quaker Chewy Granola Bars a hit with both kids and parents.
Over the last few decades, the Quaker Snack Bars lineup has expanded from granola bars to a variety of baked and granola snacks in flavors and textures to satisfy the snacking urge around the clock. As the flavors and textures have changed over the years, the wholesomeness and great taste of Quaker Oats remains the same.
